Chidera Okonkwo

Digital Marketing Manager

Digital marketer with 6 years of experience growing brands for retail and media companies in Lagos. I plan and run campaigns across search, social media and email, and I lead small teams that hit their monthly targets. I am now looking for a senior marketing role where I can own strategy from planning to results.

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Experience

Feb 2022 to Present

Digital Marketing Manager

Brightwave Media Ltd, Lagos

  • Grew monthly website visitors from 40,000 to 120,000 in 18 months through SEO and content planning.
  • Lead a team of 5 marketers and manage a monthly ad budget of ₦6 million across Google, Meta and TikTok.
  • Introduced weekly performance reports that cut wasted ad spend by 22%.

Jun 2020 to Jan 2022

Digital Marketing Executive

Kolade Retail Group, Ikeja, Lagos

  • Ran email and WhatsApp campaigns that lifted repeat purchases by 30% across 12 stores.
  • Managed the company's Instagram and Facebook pages, growing followers from 8,000 to 35,000.
  • Worked with sales teams to plan seasonal promotions for Easter, Ileya and Christmas.

Mar 2019 to Feb 2020

Marketing Assistant (NYSC)

Sahel Foods Nigeria, Abuja

  • Supported product launches by preparing sales materials and tracking customer feedback.
  • Wrote weekly market reports for the regional sales manager.

Education

2014 to 2019

B.Sc. Marketing

University of Lagos, Akoka, Lagos

Second Class Upper. Final-year project on how small businesses use social media to reach customers.

2021

Inbound Marketing Certification

HubSpot Academy, online

Skills

  • SEO
  • Paid social ads
  • Google Ads
  • Email marketing
  • Content strategy
  • Google Analytics
  • Copywriting
  • Team leadership

Personal details

Date of birth
14 March 1996
Nationality
Nigerian
State of origin
Anambra State
Languages
English (fluent), Igbo (native), Yoruba (conversational)

Contact

Phone
09157014470
Location
Lagos, Nigeria

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